Saturday, January 5, 2013

History Lesson: Respect the Burp

My mother loved her some Tupperware, and truth be told, so do I. After all, who can resist playing with that fantastic burping lid?

Yellow Tupperware Container, Newfound Finds
The Tupperware Plastics Company was founded way back in 1938 by Earl Elias Tupper. Tupperware products were introduced to America a few years later in 1946 but it wasn't until Tupper hired a feisty divorcĂ© by the name of Brownie Wise that Tupperware became a national sensation in the 1950's.

Wise introduced Tupper to the idea of selling directly to housewives in their home and just like that, the Tupperware Party was born!

The neighborhood Tupperware lady became a suburban icon - often a very rich one at that - with many becoming millionaires almost overnight.

To reward these successful ladies, Wise would fly  the top sales producers from across the country to Tupperware HQ just outside of Orlando. Here  they would spend several days at lavishly planned conventions, or Jubilees as they were called. Tupperware Jubilees are still held today; but now on six continents!

Tupperware Spice Shakers, The White Pepper

In early 1958, Tupper fired his superstar Wise, then sold the company several months later to the Rexall Drug Company for $16 million. In the early 1960's, Tupperware began sales in Europe, Asia and Latin America. Worldwide sales of Tupperware expanded as well, and today Tupperware is sold in more than 100 countries through the original "house party" concept and online.

Since Tupperware was so well-made and cared for, a whole new generation is discovering the joys of vintage Tupperware products available on Etsy. Burp on my friends, burp on!
Small Tupperware Containers, Wave Song



Mini Tupperware Molds, Handpicked By Tammy











Upcycled Tuppware Colander Light, ReclaimLA


Tupperware Mugs, That Retro Piece




20 comments:

HilltopTimes said...

Give me the Tupperware... a staple of every cupboard. Love being reminded of its history and how Tupperware is a stronghold of the kitchen! Fantastic portrayal! Vintage goods at its best!

Whimzy Thyme said...

I love the history lesson --- thank you so much. The best thing I like about Tupperware is the fabulous colors. It also works as advertised which these days is pretty terrific. Thanks Bryan.

CakeNumber9 said...

I know the word 'tupperware' since i remember myself! Ok, i'm not so old :) but it's a word so familiar to me! We (portuguese people) call tupperware to every plastic container with a lid :) It's the same for you guys??

ReconGirl said...

Great information! And yes, I call everything tupperware as well, though I do know the difference between real and imitation!

gazaboo said...

Great blog post. Love how a simple idea can have such a huge impact on a company and culture. Best we keep our thinking caps on!

Kathi said...

We received the canister set-that matches the first yellow container at the top of the blog-as a wedding shower gift in 1979. Still using it, I don't think it will ever die. And we all call it tupperware too, except for Annie- when she was little she called in contupperware and it stuck. Her own made up word for container/tupperware.

Rush Creek Vintage said...

Great read! A slice of American history!

Dave said...

Kudos on a fantastic blog post - thanks for this amazing piece of history!

Miss Magpies Shoppe said...

WONDERFUL blog post, and I just love the old photos! Especially the Tupperware party shot :) You can't beat Tupperware! I've got a few pieces of my grandmother's in my kitchen.

Wicked Darling said...

What an AWESOME post!!! This brings back soooo many memories!! My mom would host tupperware parties back in the 60s!! Thanks for sharing this fab information!! Respect the burp! LOVE it!!

Annie said...

LOL- I totally did call it contupperware. I think it's sort of genius, a nice mix of container and tupperware. :)

Great post!

BeeJayKay said...

What a fun post! And Tupperware lives on! I am told it's stock is rising!!

Modred Vintage said...

I remember my mom using it and she still does. Tupperware has stood the test of time.

OceansideCastleVintage said...

This is so entertaining and informative! Great vintage photos. I've inherited several pieces of vintage orange Tupperware with the gold emblem. Heavy duty and they still burp great! I remember the Tupperware Popsicle molds my Mom filled with KoolAide! Fun, cool treat for me and my friends in the summer.

Niftic Vintage said...

FUN & Insightful! You've done it yet again Bryan!

Tracy Mcdaniel said...

Love the colors also of all the tupperware....memories of tupperware parties growing up....

Story Tellers Vintage said...

This is great! I can even remember attending a Tupperware party with my Mom in the late 80s! I too have a few pieces that are so functional I'll never part with them...
I'll continue to 'Burp On'
Love the history here!

Diane said...

What a Fantastic post! Loved reading this :)

Fourth Coast Vintage

Rhonda Beigert said...

Love those spice shakers! so mod!

Anonymous said...

I just bought a vintage Black metal tall cup holder ( with / 6 tea? size ) some are millionaire some just say Tupperware no lids Circle handle but it is different although similar to the one on Tupperware site in Fla.
Any idea rarity ,history etc. Thanks PB

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